What is the Best Instagram Hashtags strategy? This is one of the most asked questions by Instagrammers. I shared my article on what is hashtags before, and today I will share with you especially about the use of hashtags on Instagram. Before reading this article, be sure to read the article I shared before. If you use Instagram for business, you need to have a well-planned hashtag strategy. You should have goals about this, clarify how often you will post on Instagram, and determine what you will share well. However, if your use of hashtags does not have a specific purpose and you create regular hashtags, it will take longer to reach your goals.
For those who have not read the article I shared about hashtag before, let me summarize below;
- Create hashtags with relevant keywords,
- Don’t use too many hashtags,
- Use industry-related hashtags,
- Do not neglect your followers,
You may have guessed more or less what I would suggest about the use of hashtags on Instagram and how to create a plan.
If you use Instagram for your brand or institution, all of these items are very important. Hashtags like #tagsforlikes # follow4follow will not be useful for the promotion of your brand. Also, just because Instagram allows you to use 30 hashtags at the same time does not mean that you will create 30 hashtags.
On the contrary, if you create a lot of hashtags, it will make your brand look bad.
Sharing unrelated hashtags with your business, products, or posts will reduce the quality of traffic to your profile. Therefore, instead of using popular hashtags, you can follow the hashtag usage strategies on Instagram, which I will share with you.
Use hashtags associated with your brand;
Create a specific hashtag related to your brand or product. Make sure that this hashtag is especially one that represents what you do and what you do. For example, if you sell jewelry, share by combining your brand name with the word jewelry instead of your own brand. You may already be using hashtags on social platforms like Twitter and Facebook. Use these hashtags on Instagram too.
Using hashtags associated with your brand can help you gain more Instagram followers. The users identifies the official account of your brand and hence they are ready to follow you. In case you are start-up and don’t have enough number of followers on you Instagram account, consider a trusted agency to Buy followers on Instagram. It is very important to remember the hashtags you will share. Make sure to use them in all the content you share about your brand. If you are posting about your family or yourself, you do not need to use these hashtags.
Set hashtags related to the industry;
Each sector definitely has hashtags related to it. You can see the hashtags used by many different sectors, from product-oriented organizations to service-oriented institutions. Find, learn, and use them…
Check out the hashtags used by your competitors and companies operating in your industry. You can see the popular hashtags used in Instagram by browsing the Tags For Likes site. However, be careful when using the suggested tags. This site will offer you a hashtag alternative for many different industries. However, don’t copy and paste them directly. Choose the ones that work best for you and add them to your hashtag list.
Combine popular and underutilized hashtags;
If you think that well-known and frequently used hashtags will be useful for you, you are wrong. Frequently used hashtag sharing will allow you to be in searches, but since many people act the same as you, you will quickly get lost in searches.
Instead, using less common hashtags will keep you on top of searches for longer. You will get better results by using popular and less used hashtags together.
For example, when I post my posts, I use hashtags like #instagram #instagramdasatis #instagramsatis, thus increasing my probability of being in top positions in different searches. ;))
Determine the number of hashtags;
Using 30 hashtags will of course make your posts look bad. If you need to share a lot of hashtags, set 5-10 main hashtags. You can use 12 -15 hashtags from time to time. However, try to keep it under 10 in general.
If you can place a hashtag in the sentence you shared in order to be followed easily by users. For example; you can follow #mother and #baby products. If you want, you can share all the hashtags you will use at the end of the sentence.
Create a list of hashtags;
You can have your favorite hashtags on a list on your mobile phone. If you are sharing different content, creating multiple lists will make it easier for your followers to access the right content.
Identify your main hashtags and copy and paste them to use in your posts. Thus, you will save time in your posts. At the same time, you will have shared completely.
Now you have the roadmap for a successful hashtag strategy on Instagram. In general, when you follow this road map, you will increase the number of followers, create more interaction, and achieve successful results.
By sharing your hashtag strategies with me below, you will ensure that successful examples reach more people.